This is a great concept. And the jacket cut, fit, and material are what I was looking for. This comment refers primarily to custom color concept as delivered.The execution is very disappointing. The colors as delivered are not even close to what is shown when selecting the colors online. Yes, I appreciate the difficulty is rendering accurate colors this way. And yet, no one I've show this to believes it's the same jacket. Amethyst in the online color is a deeper purple. What arrived most would call Fusia--it's much lighter than depicted. Similarly "Deep Smoke" is a light gray--and while the embroidery pops online, it is virtually invisible on the jacket that arrived. It frankly looks terrible. And since it's custom--it's all mine! Check out the colors in the photo of the Delivered jacket vs. building it online. As mentioned, sleeves are supposed to be "Amethyst" and the body "Deep Smoke". (Hood and shoulders are "Cinder" and I'll call that close enough, although it too is quite a bit light than it appears online.)I had ordered this primarily because EB messed up my original order and sent the wrong item--but the time I got it, they were out of stock in my size (LT). I like the fit, and wanted the jacket, and custom was the only way to get it. But now, the only way to get it was at the higher custom price rather than the 40% off sale price. Since I was now forced to pay more, I figured what the heck, get something different.But ick, ick, ick. The colors that I had to pay a lot more for than what I'd originally ordered are terrible and so different than show. And I'll get to "enjoy" them every time I put this jacket on. That was sarcasm--I really, really do NOT like the colors in the jacket delivered!!Not a mistake I'll make again. And I encourage you not too, either. Stick with the stock items that you can return. Sizing note. I'm 6'5", 210, and the LT fits great.