Bought multiple pair of EB CoolMax socks, not expecting much. I now buy only expensive socks, most recently from a venerated Wisconsin manufacturer. I use these socks for everyday wear in Florida and to play various sports, including multiple games of softball each week. They DO wick very well, and I would know since this is southern Florida. The socks are also very comfortable, being well constructed and engineered with an arch band and no seam toe. Wear has been excellent, on par with the more expensive brands, but I would recommend buying at sale prices with 50% off. They are then less than $5 a pair and from my perspective that is a very good price for the quality and performance.