In an effort to make lasting, impactful change, Eddie Bauer is continuing its commitment to be an organization that promotes diversity, equity, and inclusion in our community and industry.
• In an effort to respectfully honor and elevate the work of Native and Indigenous peoples, Eddie Bauer has partnered with NativesOutdoors, a Native American owned outdoor apparel & media company. NativesOutdoors will evaluate the designs currently used on Eddie Bauer gear and apparel, consult with us on global indigenous artwork and help us to make reparations to Native communities and artists.
• Added four new Leaders to the Eddie Bauer One Outside Program. These community leaders and activists are making the outdoors a more accessible, inclusive, and inviting place for everyone; especially those who are underrepresented. Through workshops, speaker series, product development and content creation, the One Outside Leaders are helping us better the Eddie Bauer brand, and the outdoor community, from the inside out.
• Created a Land Acknowledgment page on our website, acknowledging and honoring all Indigenous communities and recognizing the Indigenous homelands and resources on which our store locations were built upon.
• Instituted an internal committee of Eddie Bauer associates from all parts of the business, to gather, discuss, and recommend courses of action that the brand can take on issues of Diversity, Equity, and Inclusion. The committee is currently focusing on three key initiatives including:
• Diversifying the Eddie Bauer workforce – making sure job opportunities at our company are broadcasted further, that we are more expansive in our recruiting efforts, and that all candidates get a fair shot at those opportunities.
• Expanding access to the outdoors – partnering with more organizations and groups that make the outdoors a more accessible, inclusive, and inviting place for those who are underrepresented in the outdoor community and creating more opportunities internally for associates to gain access to the outdoors.
• Increasing representation in the outdoors – acknowledging the lack of representation in the outdoor industry and in our outdoor spaces, amplifying the voices and stories of those who are underrepresented in the outdoors.
• Updated the PSEB Time To Vote Policy. The Be the Change Committee partnered with Human Resources at PSEB to update the company’s Time To Vote Policy, which allows all U.S. Corporate, PSEB Service Center, Westmont & Field/Store Associates up to 4 additional hours of paid time off in order to encourage voter participation and access.
• Signed The Outdoor CEO Diversity Pledge, connecting the outdoor industry together to build a more inclusive future.
• Hired more diverse photographers, models and content creators for paid opportunities, such as our marketing and advertising campaigns and Eddie Bauer Contributor campaigns; advocating for increased representation, support, and acknowledgment in the outdoors.
• Donated to the NAACP, America’s premier organization fighting for racial justice and equality, and to Color of Change, the nation’s largest online racial justice organization building campaigns to advance the rights of Black Americans.
• Continued to create opportunities for information and education by participating in more conversations in the captions and the comment sections of our social channels, using our voice for constructive dialogue.
We look forward to expanding our efforts and fostering a positive and productive dialogue around this topic. We will continue reading and responding to your comments, and we encourage you to provide us with your feedback.