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First Ascent is a line of world-class expedition and ski wear created by Eddie Bauer with some of the best mountain and ski guides in the world.
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Guide Built
Our design philosophy
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Meet the Team
World-class guides and athletes
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Live Your Adventure
The Official Eddie Bauer Blog
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Adventure is all about stretching your capacity and meeting new challenges. Our BE FIRST program is an opportunity to get sponsored when you go for your summit whatever that may be. So if you’ve got a passion for adventure, send us your proposal. We can help make it happen. What’s your next first?
It may be a downwinder, but Troy Henkels’ plan to kitesurf across the Bering Strait was as ambitious as they get, even with leading-edge experience as the first to ride the wind across Antarctica. His attempt at one of the world’s most difficult crossings was an epic from start to finish with wild weather and serious logistics.
See how it panned out here.
It’s a hell of a loop, but the Be First team of international adventurers ticked the first winter circuit around the world’s largest freshwater lake by mountain bike. They pedaled the distance around this 400-mile-long body of water in southern Siberia to spark preservation of the lake’s threatened culture and ecosystem.
Read the report at their blog.
We outfitted our first expeditions more than 55 years ago, including some of the most historic first ascents in the 20th century. But it wasn't all about mountaineering. We helped outfit a 2-year archaeological exploration of the 10,000-mile Inca Highway in South America. We sponsored five expeditions to the north Arctic, including Baffin and Ellesmere Islands. We outfitted the 2-person team that set a world record for canoeing down the full length of the Mississippi River.

By submitting your application, you hereby certify that the answers/information you provide in said application are true and complete to your knowledge, and you hereby authorize Eddie Bauer and its agents to verify the information contained therein. You agree to cooperate with Eddie Bauer in such a manner to facilitate accurate verification.
Applications may not include any intellectual property of third parties, including copyrighted materials (including but not limited to music) or third party trademarks, and applicant must have permission from any person whose name, likeness or voice is used in any application materials. Applicant warrants that application contains Applicant’s original creative works and/or Applicant has the right to use and right to assign the use of all copyrights in and to the application.
Any applications containing dangerous, obscene, indecent, violent, sexually explicit, discriminatory, or other morally or legally objectionable depictions or material, in the opinion of the sponsor, will result in the rejection of the corresponding application and of the applicant(s) who submitted it.
Submission of an application constitutes the applicant’s irrevocable assignment and transfer to Eddie Bauer any and all rights, title, and interest in and to the application, and any components thereof, including, without limitation, all intellectual property rights. Applicant agrees to execute all assignments or other documents and do all things necessary to enable Eddie Bauer to enforce and perfect such rights, title and interest in and to the application. Submission of an application also grants Eddie Bauer the right in perpetuity to publish, use, adapt, edit and/or modify the application and application materials in any way, in commerce and in any and all media worldwide now known or hereinafter developed, without limitation and without further consent, consideration or notice to the applicant. In addition, Eddie Bauer does not encourage or endorse in any way, potentially high-risk activities that may be proposed as a part of an applicant's sponsorship submission.
Eddie Bauer may, at its sole discretion without notification, modify, suspend or terminate the Be First program at any time and may choose not to fund any applicant(s) and/or applicant team(s) during any of the outlined Be First program periods. You will be responsible for all taxes triggered by your receipt of sponsorship from Eddie Bauer. By application to participate in the Be First program, each applicant forever and irrevocably releases and holds harmless Eddie Bauer, and its parent, subsidiary companies, affiliates, members, employees, officers, directors, and agents from and against all losses, damages, liabilities, claims, actions, proceedings, or judgments arising out of, indirectly or directly caused by, or relating to the application to or participation in the Be First program, or sponsor-related activities, and you shall execute such documentation reflecting such release as requested by Eddie Bauer. Eddie Bauer employees are not eligible for the Be First sponsorship program.
Thank you for your interest in the Be First program. If you’re planning an expedition or adventure that will test your limits and demonstrate an inspirational spirit, we want to hear about it. If we decide the project is a fit, we may provide sponsorship support for your effort. This application will help us determine that.
Be First Mission Statement
To sponsor individuals and groups that endeavor to accomplish what has never been
done, or that otherwise challenge the limits of what is possible, and embody the
drive to be first and an untamable spirit of adventure.
The Sponsorship – What’s in it for you.
Be First sponsorships may range from providing gear to underwriting part or all
of the endeavor. In exchange, sponsored adventurers agree to provide Eddie Bauer
with high-quality imagery, high-resolution video and blog content (written, still
photos and/or video) from the adventure and rights to use the imagery and the related
story in Eddie Bauer’s marketing and advertising.
Deadline:
Applications for the Be First sponsorship program will be accepted on an ongoing
basis. See the sponsorship schedule for funding periods, application deadlines,
notifications and announcement dates.
Announcements/Notification:
Sponsorship recipients will be announced on the Born Out There blog on the dates
outlined in the Sponsorship Schedule. Recipients will be notified prior to the public
announcement.
Application Review:
A committee of Eddie Bauer representatives and adventure consultants will review
all submissions and will select those proposals to receive sponsorship support through
the Be First program. Written contracts will then be executed between all selected
applicants and Eddie Bauer. Contracts and sponsorships will cover the selected proposed
adventures. Any subsequent adventures by the same individual or team will require
separate applications.
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