See Details
Watch Video

Adventure is all about stretching your capacity and meeting new challenges. Our BE FIRST program is an opportunity to get sponsored when you go for your summit whatever that may be. So if you’ve got a passion for adventure, send us your proposal. We can help make it happen. What’s your next first?

Arctic Surf Expedition
Kitesurf Crossing of the Bering Strait


It may be a downwinder, but Troy Henkels’ plan to kitesurf across the Bering Strait was as ambitious as they get, even with leading-edge experience as the first to ride the wind across Antarctica. His attempt at one of the world’s most difficult crossings was an epic from start to finish with wild weather and serious logistics.
See how it panned out here.

Winter Bike Circuit of Russia’s Lake Baikal
Winter Bike Circuit of Russia’s Lake Baikal


It’s a hell of a loop, but the Be First team of international adventurers ticked the first winter circuit around the world’s largest freshwater lake by mountain bike. They pedaled the distance around this 400-mile-long body of water in southern Siberia to spark preservation of the lake’s threatened culture and ecosystem.
Read the report at their blog.

Why Be First
Why Be First

We outfitted our first expeditions more than 55 years ago, including some of the most historic first ascents in the 20th century. But it wasn't all about mountaineering. We helped outfit a 2-year archaeological exploration of the 10,000-mile Inca Highway in South America. We sponsored five expeditions to the north Arctic, including Baffin and Ellesmere Islands. We outfitted the 2-person team that set a world record for canoeing down the full length of the Mississippi River.